ActiveTrail
for LuumenAI

ActiveTrail is the world's friendliest email marketing platform, newsletter software and marketing automation software.

Bring ActiveTrail into the same conversation as the systems behind it. LuumenAI reads campaigns, audiences, and delivery status for context, and changes them only through previewed, approved, audited actions.

The ActiveTrail toolbox

159 tools: 105 read, 54 write. Reads answer instantly. Writes require approval by default. Everything is logged.

  • ReadGet Contact GrowthRetrieves daily contact growth statistics showing active (subscribed) and inactive (unsubscribed) contact counts over a specified date range.
  • ReadGet Account BalanceRetrieve email and SMS credit balance for the account.
  • ReadGet specific content categoryRetrieve specific category details by ID.
  • ReadGet ActiveCommerce Integration DataRetrieves the account's ActiveCommerce integration configuration data including mailing list and group associations.
  • ReadGet Account Merge StatusCheck if the ActiveTrail account has any pending account merge operations.
  • ReadGet All Campaign ReportsRetrieve a full overview of all campaign reports with comprehensive metrics.
  • ReadGet All GroupsRetrieve the full list of account groups with pagination and filtering.
  • ReadGet All Sent CampaignsRetrieve campaigns with optional filtering by date, mailing list, and search criteria.
  • ReadGet Automation LogTrack contacts through automation journey by retrieving detailed logs.
  • ReadGet Automation Queue LogsRetrieve contacts that did not finish a specific automation.
  • ReadGet Automation SMS Campaign Summary ReportRetrieve SMS campaigns' summary reports for a specific automation.
  • ReadGet Automation Email Campaign Summary ReportRetrieve email campaigns' summary reports for a specific automation.
  • ReadGet AutomationsList account automations with filtering and pagination.
  • ReadGet Automation DetailsRetrieve detailed configuration of a specific automation excluding step-by-step execution details.
  • ReadGet Automation Email Campaign StepsRetrieve all email campaign steps in an automation workflow.
  • ReadGet Automation SMS Campaign StepsRetrieve all SMS campaign steps in an automation workflow.
  • ReadGet Automation Trigger TypesRetrieve all available start trigger options for automations.
  • ReadGet Campaign BouncesRetrieve bounce details by domain for a specific campaign.
  • ReadGet Campaign Click-Through DataRetrieves detailed click-through data for all links in a campaign or optionally for a specific link.
  • ReadGet Campaign DesignRetrieve campaign design configuration including visual layout and HTML content.
  • ReadGet Campaign Domains ReportRetrieve a report by domain for a specific campaign.
  • ReadGet Campaign OpensRetrieve contacts who opened a specific campaign email.
  • ReadGet Campaign ReportRetrieves comprehensive performance metrics for a specific email campaign by its ID.
  • ReadGet Campaign Bounced Emails by TypeRetrieve bounced email details filtered by bounce type for a specific campaign.
  • ReadGet Campaign Spam ComplaintsRetrieve contacts who reported a specific campaign as spam.
  • ReadGet Campaign Email Activity ReportRetrieve all contacts' activity on a specific campaign.
  • ReadGet Campaign Sent EmailsRetrieve contacts who received a specific campaign email.
  • ReadGet Campaign Unopened ContactsRetrieve contacts who did not open a specific campaign.
  • ReadGet Campaign SchedulingRetrieves the scheduling configuration for a specific email campaign, including send status and scheduled datetime.
  • ReadGet Campaign by IDRetrieve complete campaign information including send settings, design, template, and A/B test configuration.
  • ReadGet Campaign DetailsRetrieve detailed campaign information including name, subject, and settings.
  • ReadGet Campaign Segment SettingsRetrieve campaign sending settings including target groups and sending restrictions.
  • ReadGet Sent CampaignsRetrieve a list of all sent campaigns from ActiveTrail.
  • ReadGet Campaign TemplateRetrieves template details (design, content, subject line, sender info) for a specific email campaign.
  • ReadGet Campaign Unsubscribed ContactsRetrieves the list of contacts who unsubscribed from a specific email campaign.
  • ReadGet Commerce SchemaRetrieve order fields schema information from the ActiveTrail commerce API.
  • ReadGet Contact ActivityRetrieve contact's email engagement history including opens and clicks.
  • ReadGet Contact DetailsRetrieve complete details of a specific contact by their ID.
  • ReadGet Contact FieldsRetrieve account contact fields filtered by type.
  • ReadGet Contact GroupsRetrieve all groups associated with a specific contact.
  • ReadGet Contact ListRetrieve account contacts filtered by status and date range.
  • ReadGet Contact's ErrorsRetrieve bounce and error history for a specific contact.
  • ReadGet Contact's Mailing ListsRetrieve all mailing lists associated with a specific contact.
  • ReadGet Contacts MergesRetrieve contacts experiencing merge conflicts with filtering options.
  • ReadGet Contact SMS StatisticsRetrieve contact interaction statistics for a specific transactional SMS.
  • ReadGet Contact's Statistics for CampaignRetrieve contact's interaction statistics for a specific campaign.
  • ReadGet Contacts Subscription All ContactsGet contacts' subscription status and the source of their status (if known).
  • ReadGet Contacts Subscription StatusGet daily breakdown of contact status statistics over a date range.
  • ReadGet Contacts Subscription SubscribersRetrieve all contacts who subscribed and the source of their subscription status.
  • ReadGet Contacts Subscription UnsubscribersRetrieve all contacts who unsubscribed and the source of their unsubscription status.
  • ReadGet Contacts Unsubscribers SMSRetrieve all contacts who unsubscribed from receiving SMS messages.
  • ReadGet Contacts With SMS StateRetrieve account's contacts list with SMS subscription state.
  • ReadGet Content CategoriesRetrieve all content categories from the ActiveTrail account.
  • ReadGet Customer Stats for Transactional MessageRetrieve customer interaction statistics for a specific transactional message.
  • ReadGet Executive ReportRetrieve executive performance report for the ActiveTrail account, providing email marketing metrics over the past 12 months.
  • ReadGet External SchemaRetrieve contact field schema information for the account.
  • ReadGet Group DetailsRetrieve detailed information about a specific group by its unique identifier.
  • ReadGet Group Contents by IDRetrieve all group members by group ID with pagination and filtering.
  • ReadGet Group EventsRetrieve all events for a specific group with optional filtering by event type, event date, and subscriber creation date.
  • ReadGet Landing PagesRetrieve landing pages from the ActiveTrail account with pagination support.
  • ReadGet Mailing ListRetrieve basic information about a specific mailing list by its unique identifier.
  • ReadGet Mailing List MembersRetrieve all members belonging to a specific mailing list.
  • ReadGet Mailing ListsRetrieve all mailing lists from the ActiveTrail account.
  • ReadGet OrderRetrieve complete details of a specific order from ActiveTrail commerce system.
  • ReadGet Push Campaign OpensRetrieves a list of contacts who opened a specific push notification campaign, including contact details and when they opened the notification.
  • ReadGet Push Campaign Delivered ReportRetrieve contacts who successfully received a specific push notification campaign.
  • ReadGet Push Campaign Failed Delivery ReportRetrieve the failed delivery report for a specific push campaign.
  • ReadGet Push Campaign ReportsRetrieves push notification campaign performance metrics and reports filtered by date range, send type, or search term.
  • ReadGet Push Campaign Sent ReportRetrieve the list of contacts who were sent a specific push notification campaign, including contact details, device types, and sent timestamps.
  • ReadGet Push Campaign Report SummaryRetrieve aggregated summary statistics for push notification campaigns filtered by date range.
  • ReadGet Push CampaignsRetrieve push notification campaigns with optional filtering by date, campaign ID, and search criteria.
  • ReadGet Segmentation Rule Field TypesRetrieve a reference dictionary of all available field types that can be used in segmentation rules for ActiveTrail automation.
  • ReadGet Segmentation Rule OperationsRetrieves available rule operations for segmentation by field type.
  • ReadGet Segmentation Rule TypesRetrieve available segmentation rule types for automation.
  • ReadGet Segmentation Rule Types MappingRetrieve the complete mapping of segmentation rule types with their associated field types and operations from ActiveTrail.
  • ReadGet SegmentationsRetrieve all contact segmentations from your ActiveTrail account.
  • ReadGet Sending ProfilesRetrieve account email sending profiles.
  • ReadGet Signup FormsRetrieve all signup forms from the ActiveTrail account.
  • ReadGet Smart Code SitesRetrieves all Smart Code tracking sites configured in the ActiveTrail account.
  • ReadGet SMS Campaign by IDRetrieve detailed information about a specific SMS campaign by its unique identifier.
  • ReadGet SMS Campaign ClickersRetrieve contacts who clicked links in an SMS campaign with detailed click analytics.
  • ReadGet SMS Campaign Delivered ReportRetrieve delivery confirmations for a specific SMS campaign.
  • ReadGet SMS Campaign EstimateCalculate the estimated number of messages for a given SMS campaign.
  • ReadGet SMS Campaign ReportRetrieve summary report for a specific SMS campaign by ID.
  • ReadGet SMS Campaign Report ClicksRetrieve detailed click event data for links in SMS campaigns.
  • ReadGet SMS Campaign Failed Delivery ReportRetrieve the failed delivery report for a specific SMS campaign.
  • ReadGet SMS Campaign ReportsRetrieve SMS campaign performance metrics and reports with filtering options.
  • ReadGet SMS Campaign Sent Contacts ReportRetrieve all contacts that an SMS campaign was sent to.
  • ReadGet SMS Campaign Report SummaryRetrieve aggregate summary metrics for SMS campaigns across a filtered date range.
  • ReadGet SMS Campaign Unsubscribed ContactsRetrieve contacts who unsubscribed from a specific SMS campaign.
  • ReadGet SMS Sending ProfilesRetrieve SMS sending profiles configured for the account.
  • ReadGet TemplateRetrieve detailed information about a specific template from the account's saved templates.
  • ReadGet Template ContentRetrieve HTML content of a specific template.
  • ReadGet TemplatesRetrieve saved templates from the ActiveTrail account.
  • ReadGet Template CategoriesRetrieve all template categories from 'my templates' section.
  • ReadGet Transactional Messages ClassificationRetrieve all classification options for operational/transactional messages.
  • ReadGet Transactional SMS MessageRetrieve detailed information about a specific transactional SMS message by its unique identifier.
  • ReadGet Two-Way SMS RepliesRetrieve virtual number SMS replies with filtering options.
  • ReadGet Automation Update ActionsRetrieves all available update action types that can be applied to contacts within automation workflows.
  • ReadGet User Social AccountsRetrieve social media accounts (Facebook, Instagram, etc.) connected to the ActiveTrail account.
  • ReadGet Webhook by IDRetrieve detailed information about a specific webhook by its unique identifier.
  • ReadGet WebhooksList account webhooks with optional filtering.
  • ReadGet Webhook ParametersRetrieves custom parameters configured for a specific webhook.
  • ReadList SMS CampaignsRetrieve SMS campaigns with optional filtering by date, search term, and type.
  • ReadList Transactional SMS MessagesRetrieve all SMS transactional messages with pagination support.
  • WriteAdd Group MemberAdd a member to a group in ActiveTrail. Approval by default
  • WriteAdd Mailing List MemberAdd a member to a mailing list in ActiveTrail. Approval by default
  • WriteCreate a New GroupCreates a new contact group in ActiveTrail for organizing and segmenting contacts. Approval by default
  • WriteCreate CampaignCreate a new email campaign in ActiveTrail. Approval by default
  • WriteCreate Campaign for ContactsCreate and send a new campaign to specific contacts in ActiveTrail. Approval by default
  • WriteCreate ContactCreates a new contact in ActiveTrail with the provided information. Approval by default
  • WriteCreate Content CategoryCreate a new content category in ActiveTrail account. Approval by default
  • WriteCreate New Mailing ListCreate a new mailing list in ActiveTrail. Approval by default
  • WriteCreate OrderCreate new orders in ActiveTrail commerce system. Approval by default
  • WriteCreate SegmentationCreate a new contact segmentation in ActiveTrail. Approval by default
  • WriteCreate Smart Code SiteCreates a new Smart Code tracking site in ActiveTrail. Approval by default
  • WriteCreate SMS CampaignCreate a new SMS campaign in ActiveTrail. Approval by default
  • WriteCreate SMS Operational MessageCreate a new operational SMS transactional message. Approval by default
  • WriteCreate WebhookCreate a new webhook for event notifications in ActiveTrail. Approval by default
  • WriteDelete content categoryDelete a specific content category by ID. Approval by default
  • WriteDelete group memberDelete a group member by ID. Approval by default
  • WriteDelete AutomationsDelete one or more automations from Active Trail. Approval by default
  • WriteDelete CampaignRemove a campaign from ActiveTrail account. Approval by default
  • WriteDelete ContactPermanently remove a contact from the ActiveTrail account by their unique contact ID. Approval by default
  • WriteDelete group by IDDelete a group by ID. Approval by default
  • WriteDelete Mailing ListPermanently remove a mailing list from the ActiveTrail account by its unique ID. Approval by default
  • WriteDelete Smart Code SiteRemove a Smart Code site from ActiveTrail. Approval by default
  • WriteDelete TemplateRemove a template from ActiveTrail account. Approval by default
  • WriteDelete template categoryDelete a template category by ID. Approval by default
  • WriteDelete WebhookRemove a webhook from ActiveTrail account by its ID. Approval by default
  • WriteDelete webhook parameterRemoves a specific parameter from a webhook configuration in ActiveTrail. Approval by default
  • WriteImport New ContactsImport new contacts into a group in ActiveTrail. Approval by default
  • WriteCreate Campaign from TemplateCreates a new email campaign from an existing template. Approval by default
  • WriteCreate Template CategoryCreate a new template category in ActiveTrail. Approval by default
  • WriteAdd Webhook ParameterAdd a new parameter to an existing webhook in your ActiveTrail account. Approval by default
  • WriteSend Test Webhook RequestSend a test webhook request with configurable URL and parameters. Approval by default
  • WriteUpdate content categoryUpdate a specific content category by ID. Approval by default
  • WriteUpdate Campaign Segment SettingsUpdate campaign sending settings including groups and sending restrictions. Approval by default
  • WriteRemove Contact from Mailing ListRemoves a specific contact from a mailing list in ActiveTrail. Approval by default
  • WriteRemove external contacts from groupRemove contacts from a group via external ID. Approval by default
  • WriteSend Operational MessageSend operational email messages to individual recipients (limited to 500 messages per request). Approval by default
  • WriteSend Operational Message EmailSend transactional/operational email messages via ActiveTrail. Approval by default
  • WriteTest WebhookSend a test request to a configured webhook to verify it's working correctly. Approval by default
  • WriteUpdate CampaignUpdate draft campaigns in ActiveTrail. Approval by default
  • WriteUpdate Campaign DesignUpdate the design and HTML content of an email campaign in ActiveTrail. Approval by default
  • WriteUpdate Campaign SchedulingConfigure send schedule for draft campaigns. Approval by default
  • WriteUpdate Campaign DetailsUpdates an email campaign's core details including name, subject line, sender profile, category, and delivery settings. Approval by default
  • WriteUpdate Campaign TemplateUpdate the template associated with an email campaign in ActiveTrail. Approval by default
  • WriteUpdate ContactUpdate an existing contact's information by ID. Approval by default
  • WriteUpdate GroupUpdates an existing group in ActiveTrail by its ID. Approval by default
  • WriteUpdate OrderUpdates an existing order in the ActiveTrail commerce system. Approval by default
  • WriteUpdate SegmentationUpdate an existing segmentation's name and/or rules by its ID. Approval by default
  • WriteUpdate Smart Code SiteUpdates an existing Smart Code tracking site in ActiveTrail. Approval by default
  • WriteUpdate SMS Operational MessageUpdate an operational SMS transactional message by ID. Approval by default
  • WriteUpdate TemplateUpdate an existing email template in ActiveTrail account. Approval by default
  • WriteUpdate Template CategoryUpdate an existing template category in ActiveTrail. Approval by default
  • WriteUpdate Template ContentUpdate the HTML content of an email template in ActiveTrail. Approval by default
  • WriteUpdate WebhookUpdate an existing webhook configuration in ActiveTrail. Approval by default
  • WriteUpdate Webhook ParameterUpdate an existing webhook parameter in your ActiveTrail account. Approval by default

Questions

How does LuumenAI connect to ActiveTrail?

Authorize once with API token. Luumen lists the scopes each action needs before you approve the connection, and credentials never appear in the chat.

Can LuumenAI change things in ActiveTrail on its own?

Read actions answer immediately. Anything that writes — add group member, add mailing list member, create a new group, create campaign, and more — is shown as a plan and requires approval by default, including the 14 actions classified as destructive. Administrators configure that per tool, so you decide exactly which actions can ever run unattended.

Who gets access to the integration?

You decide. Actions are granted per agent, skill, and team, and per environment — production is not staging. Read access can be broad while writes stay narrow.

Is there an audit trail?

Every call to ActiveTrail — read or write, approved or declined — is recorded with the actor, the input, and the result, and can be linked to the ticket or change record.

Put ActiveTrail to work with Luumen

Connect in minutes. Every action scoped, approved, and audited from day one.